In my copywriting and creative services class, I was put into a group project that entered Doritos Crash The Super Bowl ad campaign. We had one month to write creative briefs and brainstorm an ad campaign that included a commercial and two additional elements. In this project I contributed to the creative processes behind film-making, video-editing, and the creation of the digital ads (October/November 2015).
As a final project in this same class, we we’re given the task to create an ad campaign on our own. I choose the Make it Real campaign for Annie’s Macaroni & Cheese. Above are examples of two digital print ads I created (December 2015).